Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand

The Influence of Attitude and Brand Recognition toward Purchase Intention of Online Advertising on Social Networking Sites

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...

The impact of brand equity on price premium, brand extension, brand preference and purchase intention

One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...

The Effects of Brand Familiarity on Perceived Risk, Attitude, and Purchase Intentions toward an Intimate Apparel Brand

The Role of Attitude towards Sports Advertising on Perceived Value and Purchase Intention (Case Study: Customers of Chabahar Free Zone)

The purpose of this study was to provide a model for surveying the effect of attitude towards sport advertising on perceived value and purchase intention. The research is applied in terms of purpose and descriptive and survey in terms of data collection method. Data collection tools were included of questionnaire, interview and library study. The statistical population of this research was cust...

effects of brand equity on evaluating consumers’ attitude towards brand extension of iranian tire product

brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...